Press Release Archive (By Occasion)

Spring (Easter, Passover, St. Patrick's Day) 2008

• An Early Easter Means More Options For Creating Great Baskets
• Greens The Thing On St. Patrick’s Day;
  Consumers Will Be Wearing It And Spending It This St. Patrick’s Day

Black History Month 2008

• Paul Palmer - Director of Ethnic
  Card Marketing
• Ebony Inspirations Collection Features All New Covers and Stories
• American Greetings Launches Muhammad Ali
  Card Collection
• American Greetings Expands Offering for Black History Month
• American Greetings and Bishop T.D. Jakes Unveil New Spiritual Card Collection

Valentine's Day 2008

• The Business of Valentine’s Day
• Valentine’s Day Gift Ideas from
  American Greetings
• Expert Ideas for Surprising Someone this Valentine’s Day

Holidays 2007

• Busy Shoppers Still Take Time to Show They Care
• The Business of Christmas
• Top 5 Christmas Card Trends from American Greetings
• Holiday Tip Sheet - Stress Free Holiday Card Sending
• Holiday Tip-Sheet for the Early-Bird
• Holiday Tip-Sheet for the Procrastinator
• Creative Gift Wrap Tips
• Heather Bentley, Christmas Card Expert
• Michelle Forst, Gift Wrap Expert
• Pam Fink, Hanukkah Expert
• Celebrating the Miracle of Hanukkah

Thanksgiving 2007

• Thanksgiving the Top Holiday for Mailing
  Greeting Cards

Halloween 2007

• The Business of Halloween
• It’s Going to be a Pretty Freekin Scary Halloween
• The Halloween Band-Wagon: Why More People than Ever are Celebrating the Spooky Holiday
• Alana Campana, Halloween Retail Expert

Fall 2007

• Sweetest Day Grows in Popularity and Celebrants
• Television Salutes the Boss
• American Greetings Announces Partnership with Comedy Central on New Greeting Cards; Project Illustrates Company's Focus on Humor
• American Greetings Retail Stores First to Bring “Gift Card Mall” to the Mall Channel;
  Stores to Offer Full Spectrum of Gift Card Giving Solutions, from Activation to Presentation
• AmericanGreetings.com Launches Web-to-Mobile Greeting Card Service in U.S.; New technology enables e-cards to be delivered to cell phones
• Fall Into a Better You; American Greetings newest cards reflect the true spirit of the season
• Fall runway trends hit the clothing racks - and the card racks
• Jewish New Year Cards celebrate spirit of connecting and introspection
• Pam Fink - Jewish New Year Expert
• Baby Boomers are re-shaping the image of Grandparents

Back-to-School 2007

• The Business of Going Back-to-school
• Back-to-School Shopping Season is a Time for Teachers to Prepare for Success… Your children’s that is

Funny Cards 2007

• Rochelle Lulow - Senior Program Director, Humorous Cards
• Pat Sandy - Program Director, Humorous Card Planning
• New research shows differences in what men and women find funny
• Modern definition of “funny” - Today’s humor landscape is funnier than fiction
• American Greetings partners with Ellen DeGeneres to launch new line of greeting cards
• Ellen DeGeneres’ card collection with American Greetings makes its debut
  • Video "Behind the Scenes: the ellen collection"
  • Widows Media (56/150k or 300k)
  • Real Player (56/150k or 300k)

Weddings 2007

• Angela Thompson - Lifestyle Expert, Wedding Trend Spotter
• The Business of Wedding Season
• Social trends shape today’s wedding celebrations
• Expert tips for creating the best-dressed gifts at any wedding

Baby 2007

• The Baby Business
• Personalization and technology re-shape new-baby celebrations
• Creative Baby Shower Ideas

Graduation 2007

• Graduation Fact Sheet
• Millennials add their own twist to graduation in 2007

Mother's Day 2007

• The Business of Mother’s Day
• Heather Bentley - Mother’s Day Business Expert
• Carolyn Koesters - Mother’s Day Creative Trends Expert
• Mary Marcdante - Mother-Daughter Relationship Expert
• New cards address Mom’s role as CEO of the home, family
• Mother knows best on new “Momism” cards
• Mother-daughter relationships celebrated on special Mother’s Day cards