Women Put the “Real” in Real Funny
New Voices Offer Their Take on the Humor Found in Everyday Life

Contact: Frank Cirillo, 216.252.4938

Cleveland, Ohio – The greeting card aisle is supposed to be a place where consumers can find the perfect sentiment for a friend or loved one, but this summer consumers scanning the card racks might just think their best friends are actually right there with them. In its continued effort to offer the slice of life humor that women most appreciate, American Greetings Corporation (NYSE: AM) has developed new card lines with some very talented females who focus on sharing the laughter of everyday life.

Here is a look at a few of the new artists and writers who will be bringing some fresh laughs to the card aisle:

• Debbie Tomassi is a painter, graphic designer, and humorous writer and illustrator whose cards feature fun art and copy that reflects the important bonds of friendship…and the agony that is work, relationships and exercise.

• Carla Ventresca is a syndicated cartoonist and bestselling card artist. Her cards are highlighted by warm designs and a sweet sense of humor that is easily shared and appreciated.

• Mary Phillips incorporates her unique and trendy designs into a wide variety of products, from greeting cards to small home décor items. Her greeting card collection is marked by her distinctive female persona and her witty, woman-on-the-go take on everyday life.

• Amy Krouse Rosenthal’s work is broad enough to fill a complete book or a single greeting card. She has published more than 20 successful novels on what life is like as a mother, and how to enjoy your children…and maintain your sanity while doing so. Her cards offer playful takes on the rigors of motherhood and the important lessons every woman must be sure to learn.

All of the cards feature the artist’s signature personality and wit, but they also maintain the theme of shared experiences. From dreading another birthday like a doctors appointment to hiding from an exercise bike, the cards really reflect the good (and hilariously bad) of life.

“We are very excited to bring these new voices to our humor card department,” said Cathy Belk, director of humor and innovation at American Greetings. “Our consumers have told us that they are looking for humor that is grounded in everyday life and the situations we can all relate to. These new cards are the perfect expression of the rule that you have to be able to laugh at yourself, and they are a great way to share humor with anyone.”

The newest funny cards can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion. For more information on the Company, visit http://corporate.americangreetings.com.