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Consumers Celebrate All Dads With Fun and Appreciation This Father’s DayContact: Frank Cirillo or Meghan Olmstead, 216.252.4938 Cleveland, Ohio (May 2009) – For every occasion the greeting card aisle reflects changes in society and relationships to offer consumers exactly what they are looking for. Nowhere is this more evident this year than in the Father’s Day line, where the newest cards recognize the ever-evolving definitions of family, the increased role dads play today, and the fun that they share. American Greetings Corp (NYSE: AM) has incorporated this theme into its collection, resulting in fresh humor, and even new formats that are sure to surprise and delight. Recognizing dad on his big day is most often achieved with a heartfelt combination of gratitude and entertainment. This year, American Greetings offerings feature more conversational language to reflect the different relationships children share with dad, as well as surprising elements that are sure to put a smile on any father’s face. One of these new innovations combines the emotional surprise of a music or sound card with the opportunity for the sender to record their own voice using a special two panel, gate fold design. Opening the greeting’s first panel will deliver the music or sound that consumers have come to love. Then, when the second panel is opened, shoppers will find an area to record their own “audio signature.” For dad the experience is simple, enjoyable and best of all memorable. After hearing the sound or song, he will open the second panel and the recorded message will play automatically. This entertaining combination ensures a fun experience and makes the card a true keepsake. For those looking to add a twist to their heartfelt greeting this year, American Greetings gives shoppers the chance to give the big guy a true “gotcha.” The new Gotcha! collection from the greeting card company offers a sweet natured prank, and appreciation all in one. Once he opens his special greeting he will notice a seemingly innocent “pull” prompt. When he pulls the tab the card’s sound, vibration and pop-out surprises are all triggered automatically, giving him an enjoyable Father’s Day surprise. Consumers can find the perfect card for dad this Father’s Day at leading specialty, mass, grocery and drug store channels nationwide. Shoppers can also connect online by taking advantage of the great offerings that can be found at AmericanGreetings.com and PhotoWorks.com. Visit www.corporate.americangreetings.com for more information and store locations. About American Greetings Corporation |
