American Greetings Introduces Ridiculously Fun Birthday Wishes with New Automotions™
Cleveland (Feb. 26, 2015) – Sharing video clips online has become a part of pop culture. Silly animals, laugh-out-loud bloopers, adorable babies and daredevil tricks go viral every day on the Web. These short videos are great for brightening someone’s day with a laugh, a smile or a sentiment, and now they’re also perfect for sending hilarious birthday wishes! As an innovation leader, American Greetings has combined the idea behind this animated photo trend with playful messages in the brand-new collection of Automotions™ birthday cards.
Automatically trigger big laughs with Automotions – a ridiculously fun new take on the animated photo craze. Each card features music, motion and 3D lenticular innovations, greeting recipients with an outrageous animation that loops over and over and over again. These multi-sensory cards don’t skimp on the humor while delivering lighthearted messages for your favorite birthday guy or girl’s special day. Designs include a piano-playing cool cat, a pumped up exercise enthusiast, an extra excited dog and a dancing nun.
“To continuously bring exciting inventions to the greeting card aisle, we draw inspiration from everywhere, including current trends,” said Carol Miller, vice president of corporate innovation at American Greetings. “Taking note of the popularity of sharing animated photos online, Automotions give consumers an entertaining new way to celebrate their loves ones’ birthdays. It’s also really great that this collection of cards reflects a range of types of humor, so there is something for everyone.”
As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.
Consumers can find Automotions™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.
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