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Create Some Magic this Halloween with New Products from American Greetings

Cleveland (Oct. 23, 2015) – According to the National Retail Federation, Halloween is now one of the fastest-growing consumer holidays, and one-third of Americans are expected to host or attend a Halloween party. You won’t need pranks or potions to make this Halloween fabulous with American Greetings impressive variety of delightful cards, gift packaging, party goods and decorations to treat all ages.

Consumers visiting the American Greetings card department will be greeted by an eye-catching display of spooky-yet-sweet characters that signal the lighthearted nature of the occasion. As approximately 60 percent of Halloween greetings are sent to children, the all-new collection of kids’ cards boasts colorful iconography combined with playful messages. For the adults, the selection ranges from sophisticated designs and detailed finishings to trendy artwork and hilarious greetings. Don’t miss our latest Halloween invention – Graveyard Greetings™, a line of coffin-shaped cards that feature silly messages, wickedly fun illustrations and a creep-tastic character that sings and moves to an original spooky tune!

American Greetings also offers an assortment of digital options with the perfect trick or treat for every recipient. Use the justWink website or mobile app to send bold and unexpected Halloween cards via text, email, Facebook or Twitter, and add your own message and photo! The LIVE Greetings app adds some extra hocus pocus by allowing consumers to tailor voice messages for each ecard. Little artists can design their own real paper greeting cards (and don’t forget to use the special Halloween stickers) on the Creatacard tablet app, and then we’ll professionally print and ship their cards anywhere in the world. Cardstore, the popular custom greeting card website from American Greetings, allows you to create personalized Halloween cards and party invitations that we’ll even stamp and mail for you.

With this year’s holiday falling on a Saturday, even more parties than usual are expected – so be sure to have the creepiest and coolest bash with all the best party goods. The full line of American Greetings party goods includes everything from ghoulish to cute, with more sophisticated designs for the large number of adult and young adult parties. Get creative with your Halloween celebration by wrapping sweets in charming goodie bags, dressing up your party space with festive indoor and outdoor decorations and enhancing gifts with “boo-tiful” gift bags in all sizes and candy-print tissue paper.  If you’re looking for the perfect non-candy item for the kiddos, don’t miss the collection of eye-catching stickers in a variety of shapes, sizes, designs and licensed characters.

Consumers can find these Halloween products, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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