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“Get Ready” for Legendary Celebrations with New Smokey Robinson Ecards from American Greetings
Customizable Video Ecards Featuring Hit Songs Highlight the Importance of Relationships

Cleveland, OH (October 3, 2017) – What do you get when you cross the magic of personalized ecards with the beauty of Smokey Robinson’s smooth sound and classic tunes? A song that sounds like it was written just for that special person you’re sending it to! The two new video ecards launching in October are the third installment in American Greetings Hollywood SmashUps™ collection of celebrity video ecards and will give fans the opportunity to customize greetings sung by Smokey himself for a variety of holidays and occasions.

As a meaningful connections expert, American Greetings recognizes and celebrates the importance of relationships. The first new ecard features the beloved number-one-hit, “My Girl,” and launched this week in support of Smokey Robinson’s newly-created holiday on Sunday, October 8: Father-Daughter Day. This holiday spotlights the tremendous impact a positive connection between a man and his daughter can have on her life, and, after this inaugural year, Father-Daughter Day will take place on the second Sunday of each October.

“As an honored father of six beautiful daughters, the father/daughter relationship is one I have cherished for decades,” said Robinson. “There are many different kinds of families today, and we know that all parental relationships are important to the healthy development of children – but the father-daughter bond is unique and one that is near to my heart.”

Launching later this month, the second video ecard boasts another Motown favorite, “Get Ready,” and offers an even larger selection of events to commemorate with the help of Smokey’s Rock and Roll Hall of Fame-inducted voice. Fans will love personalizing the greeting by choosing their recipient’s name and the holiday or occasion from a list that includes Birthday, Thank You, Congratulations, Christmas, Valentine’s Day, Mother’s Day, Father’s Day and many more.

“No matter what the occasion is, we know our consumers love an epic experience,” said Neal Applefeld, general manager of digital brands at American Greetings. “Inspiring people to make more meaningful connections and championing the importance of relationships are central to our Company purpose – so we are extremely proud to partner with Smokey on this chart-topping experience for consumers that is truly personal and unforgettable.”

Consumers can find these Smokey Robinson ecards, additional Hollywood SmashUps ecards and more digital options for staying connected at www.americangreetings.com. A great selection of inspiring cards from American Greetings is also available at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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