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Capture the Magic of the Season with New Finishing Touch™ Cards from American Greetings

Cleveland (Dec. 17, 2014) – The holidays are all about sharing traditions, new and old, with family and friends as you celebrate the joy and love of the season. This year, make the beloved tradition of sending holiday cards anything but traditional with the latest new-to-the-world greeting card invention from American Greetings. Share merry wishes with the exciting new Finishing Touch™ collection of interactive cards.

Put the happy in your holidays with Finishing Touch, an innovative new line of sound and light cards that capture the magic of the season. Each card features a whimsical two-panel illustration on the front that tells a story - as well as an interactive third panel on the inside that delivers a music and light surprise when the final piece of the illustrated scene is moved into place. With cute characters, warm copy, and festive music and sounds, Finishing Touch is a great way to spread some holiday cheer. The collection includes three sparkling designs that feature iconic holiday imagery such as carolers, a snowman and Santa Claus with his elf.

“Surprising loved ones with a unique greeting to share your heartfelt wishes is extra fun during this special time of year,” said Carol Miller, vice president of corporate innovation at American Greetings. “The brand-new Finishing Touch collection combines music and lights with festive illustrations and cheerful messages for an interactive and innovative way to connect with the important people in your life this holiday season.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Finishing Touch™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com

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