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Count Down to Christmas with New Care Bears™ Advent Calendar
Interactive Digital Calendar Brings Sharing and Caring to Holiday Anticipation

Cleveland (Nov. 20, 2014) – Make this holiday season a beary merry adventure with your cuddly friends, the Care Bears™. The brand new Care Bears Advent Calendar is a magical interactive calendar you can download to your desktop or iPad, and each day brings festive fun!  Follow your favorite Care Bears through a jolly experience filled with games, activities, videos and more to build the holiday excitement as you explore the dazzling sights of Care-a-Lot at Christmas time.

Each day, click on the stars to reveal another special Care Bears surprise and check out all of the wondrous Christmas activities. Whether you’re helping trim the tree in the center of Care-a-Lot, making your own snowflakes or creating joyful scenes with interactive coloring pages – there’s something for everyone!

“The joyful and generous spirit of the holiday season and excitement of anticipating Christmas are a perfect fit for the sharing and caring message that’s synonymous with Care Bears,” said Derek Roberto, vice president of new media at AG Properties. “The interactive experience of exploring Care-a-Lot at Christmas is sure to make the season merry and bright with sights and sounds that will delight fans of all ages.”

We even saved the best for last – on Christmas Day, a full-length Care Bears holiday video will be unlocked!  For only $2.99 per download, this video adds an extra value to gifting a Care Bears Advent Calendar. It's easy to order and send extra copies to friends and family, so everyone can count down to Christmas together!

About Care Bears™
First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. Today, fans of all ages are falling in love with these huggable bears who help kids have fun while sharing and caring.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation.  Built upon the successful re-launches of Care Bears™ and Strawberry Shortcake™ licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising.  In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie™ and Madballs™, as well as new properties Boofle™, Packages from Planet X™ and Twisted Whiskers™.  Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.

Follow Care Bears on Twitter and Instagram: @CareBearsFriend
Find Care Bears on Facebook: http://www.facebook.com/CareBears   
See Care Bears on YouTube: http://www.YouTube.com/CareBears

Media Contact:
Ida Yenney                                                                 
GennComm for AG                                                                                                   
T: (818) 839-1461 
E: Ida@GennComm.com        

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