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Give Gift Cards the Ultimate Upgrade with Hyper Cash™ Innovation from American Greetings

Cleveland (December 19, 2017) – It’s no surprise that gift cards remain perennially popular for holiday gifting because many recipients want the gift of choice. According to the National Retail Federation, gift cards are the second most-popular item this season, with shoppers planning to purchase an average of four. The thoughtful nature of this flexible favorite often gets a bad rap, so don’t let a lackluster presentation curb the excitement of this list-topper. Deck out your gift cards like never before with American Greetings latest Christmas innovation: Hyper Cash™.

Wanna make their holiday pop with a present? The Hyper Cash line of gift card holders combines lights, music and awesome paper-engineering that will totally merry up anyone’s Christmas. There’s no better way to gift a little green this season than with the unexpected entertainment and quirky pop-up fun of Hyper Cash. Designs in this multi-sensory collection include cheerful elves presenting a gift to make your season just right and a “meowy and magical” kitten.

“The staying power of gift cards as a favored gift to give and receive is especially evident around the holidays,” said Carol Miller, vice president of corporate innovation at American Greetings. “We know that, no matter the occasion, consumers love surprising family and friends with a brand-new experience, and Hyper Cash is the perfect option for transforming a gift card into an exciting gifting experience.”

Consumers can find Hyper Cash™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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