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Make the Most-Wanted Gift Even Better with New Gift Card Holder Inventions from American Greetings

Cleveland (Dec. 19, 2016) – Some holiday shoppers perceive gift cards as an impersonal gifting option, but according to the National Retail Federation, 2016 is the ninth consecutive year that gift cards are the most-requested gift item. Make everyone on your list happy this year – without compromising on the thoughtfulness, excitement and uniqueness of your gift – by giving your gift card presentation the ultimate upgrade with two new-to-the-world gift card holder collections from American Greetings.

Giving gift cards just got crazy-fun with Twirly Treasures™ and Surprise Endings™!  Twirly Treasures is the innovative new line of music and motion gift card holders featuring keepsake boxes that open to reveal a musical, spinning gift card. Just attach your card with the clip provided, close the box, and gift away to make anyone’s day super-special. Each card in the Surprise Endings collection showcases gift cards in a clever and creative new way, with three doors that open one by one to reveal a bouncing, singing character that holds your gift. With adorable illustrations and playful messages, both of these brand-new gift card holders make opening the gift as enjoyable as spending it!

“Everyone knows the old adage that it’s what’s inside that counts, but, here at American Greetings, we believe the outside of a gift should be just as fantastic as the inside,” said Carol Miller, vice president of corporate innovation at American Greetings. “Twirly Treasures and Surprise Endings elevate gift-card-giving to a whole new level of individuality and excitement.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Twirly Treasures and Surprise Endings, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from For more information on American Greetings, visit  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

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Twirly Treasures from American Greetings Surprise Endings from American Greetings

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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