Heather Bentley, Christmas Card Expert

As the program manager for the biggest card holiday of the year, Heather Bentley’s daily work at American Greetings requires an in-depth knowledge of all things Christmas. Bentley uses her valuable insight into how consumers celebrate and stay connected during the holidays, and what images and symbols resonate with them to develop the strategic marketing plan and creative direction of American Greetings Christmas cards. For Bentley and her team, capturing the needs of consumers and translating them into cards is truly a year-round process in order to be sure there’s something for every personality and every style.

Areas of Expertise

• Top 5 Trends in Christmas Cards for 2007
• History of Holiday Cards/Christmas Cards
• Tips for Making Card-Sending Quick, Easy and Personal
• Christmas Facts and Stats: Card-Sending, Spending, Retail Trends
• Gift Card Giving Trends and Information
• Pros of “Extreme” Shopping: Tips for Early Birds and Procrastinators