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Michelle Forst, Gift Wrap ExpertAs the senior program director of Christmas product development, Michelle Forst reigns over the world of gift wrap, gift bags, gift tags and other Christmas wrapping must-haves at American Greetings. She works with a team of designers and product managers to create holiday wrap that will allow consumers to turn bland boxes into eye-catching works of art while also suiting every traditional, or non-traditional, taste. During her 17-year tenure at American Greetings, Forst has become an expert on ways to infuse fashion, home décor and pop culture influences into the colors, artwork and patterns on Christmas wrap, bags and tags. Areas of Expertise:
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