Holiday Boxed Cards Prove It Really Can Be Better To Give Than Receive
New Collection of Boxed Cards From American Greetings Feature More Personal Choices

Cleveland, Ohio (December 5, 2008) – Everyone loves receiving those brightly colored envelopes and warm wishes in the mail as the holiday season approaches, but this year sending those enjoyable surprises might be even more fun. One reason for this is the added innovation found in this year’s boxed cards from American Greetings Corp (NYSE: AM). Boxed cards have traditionally been a convenient way to get any holiday card list complete, and now new designs and enhancements will help consumers to accent their personal notes with more customized choices. This season’s collection features a wide variety to ensure that everyone can connect with family and friends this season in a way that is reflective of themselves, and their relationships.

Featuring a balanced assortment of contemporary and traditional looks, this year’s collection of boxed cards offers a selection of designs and sentiments that allow consumers to choose the perfect card for any recipient. Many of the designs feature fine embellishments, special attachments and fun innovations that will help them to stand out on any mantle.

“Shoppers love to send out holiday cards and have told us that they want even more style and personality in the offering so that they can better reflect certain relationships,” said Diane Eby, who oversees the holiday boxed cards collection at American Greetings. “People want to send a card that is reflective of their personality and they want to send something that resonates with the recipient. Our boxed cards this season combine the convenience consumers have come to expect, with additional variety to help them celebrate every important person in their life.”

Also new this year are innovative packaging formats sure to make finding the perfect offerings even easier. The new “Open-Me” package allows busy shoppers to peak inside the assortments to read the sentiments and see art embellishments, and new multi-design offerings allow consumers to view all four cards at once so that they can more easily find cards for everyone.

This year’s collection of boxed cards from American Greetings can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit www.corporate.americangreetings.com for additional information and store locations.

About American Greetings Corporation
For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company’s major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company’s online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://corporate.americangreetings.com.