A Joyful Passover, A Time to Connect
Cleveland, Ohio (DATE) – Amidst tough economic times, people are finding ways to focus on what’s most important to them and share warm messages. The celebration of Passover, observed from sunset on April 8 to nightfall on April 16, provides an ideal opportunity for the Jewish community to celebrate and connect. According to American Greetings (NYSE: AM), this year people will be sending hopeful messages and wishing friends and family a joyous and meaningful Passover.
The holiday marks the liberation of the Jews from slavery in Egypt and the founding of the Jewish nation. Two ceremonial dinners, called Seders, incorporate special foods such as bitter herbs, saltwater, and unleavened bread or matzoh to represent various aspects of the Jewish people and the adversity they have faced. There is a sense of pride in the traditions of the culture and a feeling of rebirth and renewal in this spring festival.
“Now, probably more than ever, Jews will spend Passover connecting with friends and family to share the joy and important messages of the holiday,” said Pam Fink, senior editor of the L’Chayim To Life! line at American Greetings. “Whether you want to express feelings of love, say hello, or just share a good laugh with someone, Passover is a great time to reach out and let people know you’re thinking about them.”
Passover greeting cards from American Greetings range in style from traditional iconography of the holiday, such as wine and matzoh, to taking a humorous look at some of the practices of the eight-day event. From warm, joyful, and hopeful sentiments to smile-bringing cartoons, the cards reflect the uniqueness of the Passover celebration.
The newest offerings for Passover can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit corporate.americangreetings.com for store locations.
About American Greetings Corporation
For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company’s major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company’s online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://corporate.americangreetings.com.