New Ways To Scatter Joy In The Card Aisle This Mother’s Day
Greeting Card Artist Kathy Davis Creates Messages Of Inspiration

Cleveland, Ohio (April 2009) – This Mother’s Day consumers are looking for simple ways to show mom how much they care, which means every gift and card has an even bigger job to do. It needs to express appreciation, love and respect in a way that is also reflective of the unique relationship they share. To meet this need, American Greetings (NYSE: AM) is introducing an inspired and uplifting collection of greeting cards, giftware, and ecards from artist Kathy Davis who has made it her life’s mission to scatter joy—joy through art, joy through living, and joy through giving.

With more than 50 million consumers seeking out her products each year, Davis has become one of today’s most popular designers. As a mother, artist, author, and entrepreneur, Davis is able to relate to today’s consumer with hopeful, yet realistic messages about life and relationships. Her use of imagery and expressive colors is fresh and captivating, while her sentiments focus on optimism and joy.

“It’s important to connect with friends and family in a meaningful way, and Mother’s Day is the ideal occasion to express those feelings,” said Mary Beth Sibert, Kathy Davis brand manager at American Greetings. “Kathy Davis connects with these emotions by celebrating life, love, and our most precious relationships, such as the unique bond shared between a mother and her child.”

Special cards and gifts for Mother’s Day

The Kathy Davis collection of Mother’s Day cards celebrates moms everywhere with a collection of unique, attractively embellished, heartfelt cards. As more than just a simple greeting, this selection offers consumers more ways to find the right sentiment to express the deep appreciation felt for their moms, grandmothers, daughters, sisters and friends, creating a lasting memory of the holiday.

Also, for the first time Davis’s artwork has been transformed into giftware and precious keepsakes, now available at American Greetings and Carlton Card stores nationwide. The collection features festive teapots, photo frames, wall hangings and pillows, along with additional colorful giftware suitable for any mom.

“I’m so proud of this collection because I love to bring people together and help them express the heartfelt appreciation and gratitude they have for all of the special mothers in their lives,” said Kathy Davis. “My goal is always to create a way for people to be able to scatter joy with those around them, so creating a line of products for Mother’s Day was a natural fit. It’s the perfect day to give back to the women in your life who give so much love, care, and attention every single day.”

The Scatter Joy philosophy

“Whether you meditate on an inspiring word or quote each morning or bring fresh cut flowers to the office, finding ways to bring joy into your life and into the lives of others is a rewarding deed,” said Davis. “The scatter joy philosophy is all about finding your own inspiration and then sharing it with everyone around you and encouraging them to do the same, creating a positive ripple effect.”

In addition to scattering joy among moms this Mother’s Day, Davis is also passionate about sharing her messages of optimism every day. Her new book, “Scatter Joy: Living, Giving and Creating A Life You Love,” reflects on her own personal journey and pursuit of joy, and is sprinkled with Davis’ inspiring and whimsical art.

More joy on the way

Following her Mother’s Day line, American Greetings will be introducing an everyday collection of greetings from Kathy Davis that will hit stores this spring. Like her Mother’s Day offerings, Davis’ everyday cards combine inspirational messages and whimsical art to create the perfect way to let anyone know they are appreciated.

Mother’s Day cards by Kathy Davis can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Kathy Davis giftware and her new book, “Scatter Joy: Living, Giving and Creating A Life You Love” are available at all American Greetings and Carlton Card stores nationwide. Visit www.corporate.americangreetings.com for store locations.

About American Greetings Corporation
For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company’s major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company’s online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://corporate.americangreetings.com.

About Kathy Davis Designs, Inc.
Touching more than 50 million consumers annually, Kathy Davis is one of the world’s leading and most respected designers. Davis manages an extensive portfolio of more than 15,000 designs, acting as Chief Executive Officer and Chief Visionary Officer of the Ambler, PA. – based company that bears her name. Kathy’s brand promise to “Scatter Joy” defines both her work and the mission of her company. Kathy Davis Designs, Inc. now operates under four brand names: “Kathy Davis,” “The Studio at Kathy Davis,” “Portfolio – Kathy Davis Studios,” and “Fred and Lorraine.” For more information, please visit www.kathydavisstudios.com.