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American Greetings Expands Disney, Pixar, Marvel and Star Wars Offerings for All Occasions
New Birthday Card Innovation, Big Talkers™, Features Beloved Characters

Cleveland (March 30, 2016) – American Greetings is excited to deliver more of the amazing characters consumers love. The magic of Disney, the rich storytelling of Pixar, the galactic fun of Star Wars and the action-packed thrills of Marvel are now captured in greeting cards that make the American Greetings card aisle the destination for epic celebrations. Whether someone’s wishing upon a star or obsessed with Chewbacca or Spider-Man, card senders can make life’s special moments even more personal with their favorite characters. With wide appeal to capture the imagination of kids and adults alike, finding the perfect cards will be a dream come true!

Brand-new cards with beloved characters like Mickey Mouse, Cinderella, Woody, Buzz Lightyear, Marvel’s Avengers and even Darth Vader will help consumers celebrate most occasions throughout the year – including Birthday, Thank You, Congrats, Wedding, Baby, Anniversary and Thinking of You. Additionally, the innovative new line of Big Talkers™ birthday cards will definitely get everyone talking! Featuring your favorite Disney, Marvel and Star Wars characters in an eye-catching die-cut format, each card is packed with a mouthful of wishes and multiple authentic audio clips that’ll make you smile.

“The incredibly popular Disney, Pixar, Marvel and Star Wars consumer brands are a strong complement to the already-unmatched portfolio of relevant brands and content partners at American Greetings,” said Mike Wovna, Vice President of Licensing and Sales at American Greetings. “We also can’t wait for even more new Disney, Pixar, Marvel and Star Wars seasonal cards hitting stores over the next 12 months to help consumers celebrate Mother’s Day, Father’s Day, Halloween, Christmas and Valentine’s Day!”

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find these Disney, Pixar, Marvel and Star Wars cards and Big Talkers™ birthday cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and ecards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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