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justWink by American Greetings Introduces Card-sending App with Taco “Emoji” for Apple Watch

Cleveland (April 24, 2015) – Your tech-y pals at justWink, the unexpected and bold greeting card brand by American Greetings that lets you keep in touch wherever and whenever, are serving up a fresh batch of awesomeness with the launch of their app for Apple Watch. As an industry leader in innovation, American Greetings continues to give Gen Y super-cool new ways to stay connected, in the ways that people today want to connect – with taco “emojis,” or Winks, as we like to call them!

Inject your Apple Watch with equal parts thoughtfulness and hilariousness. From funny to heartfelt and OMG to awww!, use the app to send greeting cards, just like the justWink greeting cards you send from your mobile device, and animated messages that are customized to be sent from the comfort of your own wrist. Not feeling very card-y? Need something on the fly? Send a Wink instead: choose a preset message, or create your own, and have it delivered by a freaking adorable, animated character (like a taco!).

“American Greetings is proud to be an innovation leader in creating meaningful connections, so being involved in this monumental launch of Apple Watch is incredibly exciting,” said Lisa Wascovich, Director of Digital Brands for American Greetings. “justWink continues to be the social expressions brand for Gen Y, and sending a Wink – especially a #TacoWink – is a fun and quick way to let anyone know that you’re thinking of them. Enhancing these one-to-one connections can help make the world a more thoughtful and caring place.”

To send happy, send funny and send tacos, the justWink team will be hitting the streets of NYC today and handing out a free taco to anyone who downloads, or already has, the app for Apple Watch or their mobile device. Don’t forget to share the taco Wink love by joining the online conversation with the #ItsTacoTime hashtag.

No watch yet? Use the justWink app to send awesome digital cards from your phone – and of course there’s a brand-spankin’-new taco card! The free app can be downloaded for Android and Apple mobile devices, giving users 24/7 access to the complete collection of digital cards that can be sent for free via text, email, Facebook or Twitter. It also has the ability to add signatures, photos and mobile gift cards to the digital greeting cards, or users can also personalize and send any card to the lucky recipient’s real mailbox.

In addition to the website and mobile app, consumers can also find justWink cards for birthday and everyday at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on justWink, please visit www.justwink.com. You can also follow justWink on Facebook, Twitter, YouTube, Instagram and Pinterest

justwinktaco

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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