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Send Birthday Surprises with New Show Offs™ from American Greetings

Cleveland (April 7, 2015) – Birthdays are the perfect time for surprises. Unanticipated gifts that create smiles, shocked reactions at surprise parties and the great feeling of receiving an unexpected celebratory wish all make birthdays extra fun. Celebrating happiness, laughter and love on someone’s special day lets them know how much you love them. Send surprising wishes with Show Offs™, the exclusive new collection of cards from American Greetings that’s sure to make their day.

Ready to uncover some fun? Then you’ll love Show Offs! This brand-new line has a hidden surprise in every card. Just push the button on the front and a secret message lights up while a popular song plays along. With copy that will make anyone smile (and even laugh out loud) Show Offs are a real revelation. Designs in this inventive collection include a delicious-looking chocolate birthday cake celebrating the birthday guy or girl, a festive margarita that’s ready to party and a cool bow tie pup.

“Show Offs give consumers a brand-new way to surprise friends and family with a unique birthday greeting,” said Carol Miller, vice president of corporate innovation at American Greetings. “Combining innovative technology and warm wishes makes for a memorable card collection that will remind the recipient of their birthday fun long after the big day.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Show Offs, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

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About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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