American Greetings Named #1 Trusted Online Retail Website for Second Year by Online Trust Alliance
Cleveland, Ohio (August 5, 2014) – American Greetings is honored to be named the most trustworthy online retail website by the Online Trust Alliance (OTA) for the second consecutive year. AmericanGreetings.com earned this title by besting 500 other top online retailers for safeguarding data via best practices in the categories of domain/brand protection, security and privacy. Since the OTA began its Online Trust Audit in 2010, American Greetings has qualified each year for the Online Trust Honor Roll and been named #1 in the online retailer sector for 2013 and 2014.
Of the 800 top consumer websites evaluated for this year’s audit by the OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, only 30.2 percent made the Honor Roll. With 52.7 percent failing in at least one of the three categories, this overall percentage of qualifying websites is down two points from 2013. Key sectors audited include Internet retailers, FDIC banking, social media, news media, federal government and OTA members. As well as the detailed examination of each web site, Domain Name Systems, outbound emails and public records also were analyzed for data breach incidents and FTC settlements.
“After four years on the OTA’s Online Trust Honor Roll, our consumers have come to trust that we are making our best efforts to protect them and our brand,” said Joseph Yanoska, Executive Director of Interactive Operations at American Greetings. “American Greetings is honored to be at the top of this esteemed list for the second year in a row and is committed to maintain this level of excellence in data security and privacy practices.”
To review the complete 2014 Honor Roll report, download a copy at: https://otalliance.org/system/files/files/initiative/documents/2014otahonorroll.pdf
About The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust, while promoting innovation and the vitality of the Internet. Our goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.