American Greetings Named #1 Trusted Online Retail Website for Second Year by Online Trust Alliance
Cleveland, Ohio (August 5, 2014) – American Greetings is honored to be named the most trustworthy online retail website by the Online Trust Alliance (OTA) for the second consecutive year. AmericanGreetings.com earned this title by besting 500 other top online retailers for safeguarding data via best practices in the categories of domain/brand protection, security and privacy. Since the OTA began its Online Trust Audit in 2010, American Greetings has qualified each year for the Online Trust Honor Roll and been named #1 in the online retailer sector for 2013 and 2014.
Of the 800 top consumer websites evaluated for this year’s audit by the OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, only 30.2 percent made the Honor Roll. With 52.7 percent failing in at least one of the three categories, this overall percentage of qualifying websites is down two points from 2013. Key sectors audited include Internet retailers, FDIC banking, social media, news media, federal government and OTA members. As well as the detailed examination of each web site, Domain Name Systems, outbound emails and public records also were analyzed for data breach incidents and FTC settlements.
“After four years on the OTA’s Online Trust Honor Roll, our consumers have come to trust that we are making our best efforts to protect them and our brand,” said Joseph Yanoska, Executive Director of Interactive Operations at American Greetings. “American Greetings is honored to be at the top of this esteemed list for the second year in a row and is committed to maintain this level of excellence in data security and privacy practices.”
To review the complete 2014 Honor Roll report, download a copy at: https://otalliance.org/system/files/files/initiative/documents/2014otahonorroll.pdf
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