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Brighten Their Birthday with New Spec-tacular Wishes™ Cards from American Greetings

Cleveland (June 19, 2017) – Positive and affirming messages are a current trend in the greeting card category, and what better reason is there to share uplifting wishes than the birthday of your favorite youngster? Enhancing the wow factor of American Greetings latest invention with encouraging language makes for the perfect way to celebrate how important they are to you. The new Spec-tacular Wishes™ birthday collection is the ultimate card and gift combo for kids.

Brighten their day with Spec-tacular Wishes! Each of these innovative new kids cards doubles as a gift, with bold, bright lettering designs surrounding a pair of super-cool, wearable, light-up party glasses. Just press a button to illuminate the uniquely shaped frames and get the party started. With fun, fresh, positive messages for the kids in your life, Spec-tacular Wishes are sure to be a hit. Designs in this collection feature blue star-shaped glasses to “shoot for the stars,” pink and green heart-shaped glasses to be “brave, bold and brilliant,” red star-shaped glasses to “make today awesome” and pink and purple heart-shaped glasses to “dream big and follow your heart.”

“There are not many contagious things that are worth celebrating, but smiles and positivity are certainly two of them,” said Carol Miller, vice president of corporate innovation at American Greetings. “The meaningful messages, colorful artwork and standalone gift that make up the Spec-tacular Wishes cards are sure to bring smiles and positivity aplenty.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Spec-tacular Wishes™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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