American Greetings - home about us news careers investors

Brighten Someone’s Day with New Cards “Just Because” from American Greetings

Cleveland, OH (July 2, 2014) – We all know that feeling of checking the mailbox only to find a pile of bills. Then you see a colorful envelope peeking above the others, and it isn’t your birthday – someone sent you a card! In this stress-filled world, the idea of sending cards “just because” was continuously described in focus groups as the perfect way to “brighten someone’s day.” The new Brighten Someone’s Day collection is available now in the American Greetings card aisle and offers cards designed to spread happiness, celebrate close friendships and make people laugh with messages that are positive, genuine, relevant, and offer plenty of variety.

While there are more ways to connect today than ever before, building close relationships is more difficult than ever.  Research shows that frequent and genuine interactions help consumers achieve their fundamental need to belong, and purchasing greeting cards to celebrate everyday moments of all kinds helps build and strengthen these meaningful relationships. The Brighten Someone’s Day collection of cards is perfect to share the mini-milestones, or “smilestones,” in life; each warm, feel-good option is great for connecting and celebrating – just because.

“Sending cards ‘just because’ offers consumers a way to fulfill the emotional need of forming deeper connections,” said Maureen Meidenbauer, executive director of product development at American Greetings.  “Whether you’re complimenting a coworker on being awesome, letting a friend know that they have your support or sharing a laugh with your special someone, these meaningful cards are inspired by today’s relationships. The Brighten Someone’s Day collection combines thoughtful and relevant messaging with bright and positive designs to help consumers be the smile in someone’s day.”

Consumers can find the Brighten Someone’s Day collection, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from For more information about American Greetings, please visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit

Follow Us: twitterTwitter @AMGreetings fb Facebook pinterest Pinterest Blog