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Speak Their Language with New Tween•Teen Birthday Cards from American Greetings

Cleveland, OH (August 4, 2014) – Getting the tweens and teens in your life to think you’re cool sounds about as easy as inventing a time machine or making pigs fly. Research shows that birthdays are one of the few times that adults feel tweens and teens are receptive to their expressions of love and pride. Speak their language with the new Tween•Teen collection of birthday cards, available now in the American Greetings card aisle, that combines trendy artwork and fun, innovative features with relevant messaging that appeals to Gen Z.

This fresh collection of more than 50 designs includes a variety of funny, sweet and sentimental options to connect with your favorite 7- to 17-year-olds. Enhance these meaningful relationships with the special tweens and teens in your life as you celebrate their birthdays with cards in Gen Z’s unique style. Popular technology like music, motion and googly-eyes and cards featuring keepsakes like necklaces and key chains are sure to surprise and delight even the toughest tween and teen critics.

“Connecting with this age group can often be difficult, but this message-driven collection celebrates tweens and teens in a way that uses their vocabulary and reflects today’s relationships,” said Kelly Ricker, vice president of creative at American Greetings. “This fun collection gives consumers the opportunity to celebrate their favorite tweens and teens with positive and genuine cards that they’ll love to receive and you’ll love to give.”

Consumers can find the Tween•Teen collection, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information about American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

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