American Greetings Announces Partnership with Kathy Davis Studios
Work of Popular Artist Will Be Available In Company-Owned and Supplied Stores
Cleveland, Ohio (June, 2008) – American Greetings Corporation (NYSE: AM) has announced a partnership with Kathy Davis Designs, Inc. and Kathy Davis Studios, to exclusively distribute the popular artist’s work across a broad range of product lines beginning in 2009. Through this agreement, American Greetings will offer a wide distribution of Davis’ work to please her existing fans, as well as introduce her to a new audience.
Davis began her work in the greeting card industry in 1990 when she created her company and licensed her art to several greeting card publishers. Today, Davis is a well-recognized industry leading artist, writer and designer. Ever evolving, yet enduring, Davis’ range of imagery and expressive colors is fresh and captivating, and her sentiments focus on optimism and joy. The uplifting power of her art has created a brand that retailers embrace and consumers seek out and cherish.
“The goal in all of my work is to celebrate the simple pleasures of everyday life and help people to scatter joy,” said Davis. “Creating greeting cards and related products gives me the opportunity to truly touch people and help them connect and express themselves in a way that reflects who they are and what they care about.”
The Kathy Davis collection will debut in Spring 2009 in all American Greetings and Carlton Cards stores.
“We are thrilled to work with Kathy Davis to bring her unique talents to American Greetings consumers and retail partners,” said Steve Laserson, vice president of greeting cards at American Greetings. “Her inspiring verse and beautiful art resonates with consumers who are looking for something original and up-to-date, that is also heartfelt and timeless. This partnership provides a valuable addition to our product offerings.”
Kathy Davis is an artist and writer with thousands of designs that are incorporated on a wide range of products from greeting cards and home décor, to apparel and books. As a mother, designer and entrepreneur, Davis is able to relate to today’s consumer with hopeful, yet realistic messages about life and relationships.
About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion. For more information on the Company, visit http://www.corporate.americangreetings.com
About Kathy Davis Designs, Inc.
Touching more than 50 million consumers annually, Kathy Davis is one of the world’s leading and most respected designers. Davis manages an extensive portfolio of more than 5,000 designs, acting as Chief Executive Officer and Chief Visionary Officer of the Ambler, PA. – based company that bears her name. Kathy’s brand promise to “Scatter Joy” defines both her work and the mission of her company. Kathy Davis Designs, Inc. now operates under four brand names: “Kathy Davis,” “The Studio at Kathy Davis,” “Portfolio – Kathy Davis Studios,” and “Fred and Lorraine.” For more information, please visit www.kathydavis.com.
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