Talk About A Summer Blockbuster…
American Greetings and Paramount Licensing Inc. Announce Multi-Year, Multi-Property Licensing Agreement

Cleveland, Ohio (June 10, 2008) – American Greetings Corporation (NYSE: AM) and Paramount Licensing Inc. (PLI) today announced a multi-year agreement giving the greeting card manufacturer access to the expansive and diverse library of movie titles from the film studio. From classics like Breakfast at Tiffany’s, The Godfather and Forrest Gump, to more current fare like the upcoming comedy adventure Hotel for Dogs, Paramount offers an impressive collection of iconic characters and screen moments.

American Greetings will be integrating the long history of Paramount films into new social expression products, which will be hitting stores beginning July 2008. Special ornaments and calendars will also be available later this year.

“Paramount’s incredible library of films gives us the opportunity to capture the iconic images and famous lines, that have become a part of our culture, to create truly memorable greeting cards for all consumers,” said Mike Brown, vice president of licensing at American Greetings. “We are looking forward to a very long and successful alliance.”

"We are delighted to be entering into this long-term relationship with American Greetings, which has great stature in the industry," said Michael Corcoran, president, Paramount Licensing Inc.'s Consumer Products & Recreation Group.  "This multi-year, multi-property deal represents a richer product offering for retailers and enhanced opportunities for special promotions and product releases."

About Paramount Licensing
Paramount Licensing handles licensing rights worldwide for properties of Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios.  Paramount Licensing has established robust licensing programs for Paramount's extensive library of films and current releases through merchandise, stage plays, publishing, and recreation programs. Visit Paramount Licensing at www.paramountlicensing.com.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage,

Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios.  PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion. For more information on the Company, visit http://www.corporate.americangreetings.com