Alana Campana, Halloween Retail Expert
Contact: Megan Ferington or Frank Cirillo, 216.252.4938
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As the program manager for the Halloween card line at American Greetings, Alana Campana requires an in-depth knowledge of the popular holiday. Campana reviews all consumer trends to find out exactly how everyone participates. She also looks at what shoppers most appreciate about the holiday, and what is important to them in their celebrations.
The result of her diligent work this year is a Halloween collection that combines offbeat designs, bold colors and clever copy to offer the perfect card for anyone.
Areas of Expertise
- Top retail trends for Halloween 2007
- Facts and stats regarding overall Halloween spending
- Interesting insight into how Halloween is celebrated today