Fall Into a Better You
American Greetings newest cards reflect the true spirit of the season

Contact: Megan Ferington or Frank Cirillo, 216.252.4938

Cleveland, Ohio (August 2007) – Believe it or not, most people feel a little more energy as the fall season approaches. As kids head back-to-school and the leaves turn to their autumn shades, many actually take a cue from nature to make changes in their lives.

Many of these changes are reflective of wanting to make personal improvements. For instance, fall is the second most popular time of year for people to join health clubs. It is also a time when many reach out to make new connections (from starting book clubs to joining rec leagues) and reconnect with those they may have lost touch with…In short, call it a time to “fall” into a better you.

This season, the newest cards from American Greetings creatively reflect these desires to connect and reconnect. “We definitely designed the fall collection with how the consumer feels in mind,” said Cathy Belk, lifestyle expert at American Greetings. “We found that people are actually more likely to start new routines, meet new friends and reconnect with old friends in the fall.”

In addition to influencing the general desire to connect and reconnect, the changing world also shapes fall celebrations. The beauty of the evolving world at this time of year has made the fall a trendy pick for wedding dates (with October fast becoming one of the most popular months for marriages) and the newest fashions (with new trends gracing runways and stores beginning in September and even late August). But the fall is also about the little things we all look forward to. The start of favorite television shows, the launching point for the serious movie season and Oscar hopefuls, the new football seasons and the un-official new starting point for holiday shopping. Whether celebrating a fashionable wedding or huddling together to catch a season premiere, the season really is all about connecting with others.

The new collection of seasonally inspired cards feature the lush colors of nature as well as the rich fabrics and textures of the runway. Lively shades of maroon, purple, orange and espresso are accented with intricate finishings, fine paper and fun attachments. In addition, the sentiments, which range from birthday and wedding greetings to expressions of appreciation and thinking of you, offer warm thoughts in conversational tones perfect for anyone.

The new cards can be found at participating drug chains, grocery stores and super centers nationwide as well as in American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expressions products and greeting cards. Its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Headquartered in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information on the company, visit http://corporate.americangreetings.com.