The Halloween Band-Wagon
Why More People than Ever are Celebrating the Spooky Holiday

Contact: Megan Ferington or Frank Cirillo, 216.252.4938

Cleveland, Ohio (August 2007) – Everyone may grow up, but apparently we don’t outgrow the need for Halloween. In fact, the National Retail Federation reports that 85 percent of adults 18 – 24 will be celebrating this year, as will 76 percent of those 25-34 and 71 percent of those 35 – 44.

Whether dressing up in a costume or simply handing out candy, more than 64 percent of all consumers will be participating in Halloween in one way or another this year. Realizing that everyone likes to get into the spirit, American Greetings has designed cards that allow kids of all ages to celebrate in a way that is uniquely them.

From fresh depictions of traditional icons for youngsters to fashionable updates of all things that go bump in the night for adults, this year’s card line has a little something for everyone.

“Sending a Halloween card is a simple way to get into the fun of the season,” said Alana Campana, Halloween product manager at American Greetings. “With more people getting involved in the holiday, we have expanded our offering to include even more variety.”

Campana noted that variation in color schemes is one element this year that showcases the fun and eeriness of the holiday. Vibrant shades of orange, brown and green accent festive images of spiders, jack-o-lanterns and pumpkins. More fashionably dark combinations, such as black and purple, highlight more intricate and subtle designs.

The new cards also find creative uses for some of the haunting words of the season such as “eerie,” “spellbinding” and “alluring.” The tongue-in-cheek sentiments make them perfect for sending to a best friend, or even as an offbeat romantic greeting.

The new collection of Halloween cards and accessories can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expressions products and greeting cards. Its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Headquartered in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information on the company, visit http://corporate.americangreetings.com.