Jewish New Year Cards celebrate spirit of connecting and introspection
Cleveland, Ohio (August 2007) – This year, the Jewish New Year, or High Holy Days season, will be celebrated from sunset, September 12, through nightfall on Sept. 22. Beginning with Rosh Hashanah (the Jewish New Year) and culminating ten days later with Yom Kippur (the Day of Atonement), the celebration is among the most important and introspective times of the year for those of the Jewish faith.
It is also a time for connecting with others. According to the Greeting Card Association, Jewish New Year is the top card-sending holiday for Jews, with an estimated 10 million Rosh Hashanah cards sent every year. This season, American Greetings trend experts have seen a desire for greetings that display more personality, and realistically reflect the most important relationships in the card giver’s life.
“Jewish New Year is marked by self examination and soul-searching, so it makes sense that consumers would look for cards that let them express themselves,” said Pam Fink, editor for the L’Chayim To Life! brand from American Greetings. “Its customary to reach out to others with wishes for health, happiness and peace on this occasion, and consumers have told us that they want to send cards that reflect more of their own personalities and their relationships.”
In creating cards which balance the importance of tradition and personalization on this occasion, Fink and her team utilized fresh design looks and more conversational copy. New colors also accent traditional symbols, giving the cards a fresh feel and look.
The new collection of L’Chayim To Life! cards celebrating Jewish New Year can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations.
About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expressions products and greeting cards. Its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Headquartered in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information on the company, visit http://corporate.americangreetings.com