It’s Going to be a Pretty Freekin Scary Halloween

Contact: Megan Ferington or Frank Cirillo, 216.252.4938

Cleveland, Ohio (September 2007) – Life after death has turned out to be a blast for the newest trio of American Greetings characters.

Those looking for a twist on Halloween fun this year need fear not. New cards and accessories featuring Pretty Freekin Scary are now available. The cards and gifts are highlighted by the “edgy” stylings of the characters, as well as their macabre silliness and humor.

Teenager Franklin Ripp (soon to be nicknamed “Freekin”) missed his family and his stuff after his sudden demise -- so he simply decided to head home. Fortunately for him he made some new friends along the way to help with the awkward transition of spending his teen years in the afterlife. Joining Freekin and his family are Pretty, a monster with a face only a mother could love, and Scary, a shape-shifting phantom.

The offbeat trio was designed with teens and tweens in mind, but their ghoulish appeal is universal, especially with the creepiest of holidays right around the corner.

“The tongue-in-cheek morbidity of Pretty Freekin Scary makes them a cool group,” said Creative Director, Anthony Davila, who worked on the creation of the characters. “Halloween is the one time of year when it’s perfectly normal to have a little ghastly fun! That’s what the creation of these characters is all about.”

Pretty Freekin Fun

Pretty Freekin Scary novelty gifts for the season include Freekin bobble heads and plush dolls. In addition to the gifts, the fresh collection of cards offers a fun way to send a greeting in the true spirit of the season.

Highlighted by the titular characters themselves, the cards feature a “creepy chic” color scheme of black, white, gray and pink to accent the unique looks of Pretty, Freekin and Scary.

Pretty Freekin Scary products can be found at Wal-Mart, American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations. For more information on Pretty Freekin Scary, go www.prettyfreekinscary.com. We know you’re dying to.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expressions products and greeting cards. Its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Headquartered in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information on the company, visit http://corporate.americangreetings.com.