American Greetings Launches Muhammad Ali Card Collection

“The Greatest of All Time” featured on inspirational, motivational cards

Contact: Megan Ferington or Frank Cirillo, 216.252.4938

Cleveland, Ohio (January 2008) – In anticipation and celebration of Black History Month, American Greetings has unveiled a collection of cards featuring the images and famous quotes of legendary boxer and social activist Muhammad Ali. The first eight cards in the Muhammad Ali collection include birthday, thinking of you and anytime designs that couple iconic photos of Ali with some of his most recognized and repeated quotes.

“It is truly an honor to work with such a respected and revered person like Muhammad Ali. His life, career and humanitarian efforts have had a lasting impression on people of every race, religion and ethnicity,” said Paul Palmer, Director of Ethnic Card Marketing at American Greetings. “It’s a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments in life. The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that ‘The Greatest of All Time’ has done throughout his life.”

"We are very proud of this licensing agreement with American Greetings. Muhammad Ali has given us some of the most memorable moments of our time, so it is a natural fit for us to join with the worldwide leader in commemorating special moments," said Ronald DiNicola, President and CEO of Muhammad Ali Enterprises.

Muhammad Ali first gained national attention with his boxing skills and wit when he won the Gold Medal at the 1960 Olympic Games in Rome.  During his long and successful professional career, Ali has been a prominent international figure, dubbed the "Athlete of the Century" by numerous sports and entertainment publications and broadcast outlets around the globe.

The Muhammad Ali collection from American Greetings is available starting January 21 st as part of the Black History Month line in grocery stores, drug chains and supercenters nationwide for $2.99 each. American Greetings and Carlton Cards stores will also carry the line. Products featuring sound bytes of Ali’s famous quotes, including cards and holiday ornaments, are scheduled to hit shelves in 2008 and 2009 at American Greetings retailers nationwide.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com.

About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC (“MAE”) is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market® under the ticker symbol "CKXE." Also visit www.ckx.com.