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Fill your Heart with Song this Valentine’s Day
with New Warm Fuzzy Love™ Cards from American Greetings

Cleveland (January 25, 2018) – The phrase “warm fuzzy feeling” generally refers to the emotion elicited by doing a good deed or being on the receiving end of one. Sending Valentine’s Day wishes may not fall into the good-deed category, but making meaningful connections with the important people in your life is certainly a great way to get and give your own dose of warm fuzzy feelings.  American Greetings latest invention is perfect for the warmest, fuzziest Valentine’s Day ever – literally and figuratively.

Fill your heart with song this Valentine’s Day with Warm Fuzzy Love™!  This adorable new collection is both a keepsake and card in one. Each heart-shaped pouch features googly eyes attached to bright, colorful fur. When the zipper-pocket on the back of the heart is opened, a silly, sweet serenade begins while a mini-card is revealed. Warm Fuzzy Love is so cute, you’ll want to have (and hug) them all.
Available now in red, pink or purple, each of the three festive color choices will charm the lucky recipient with a different well-known song.

“Consumers fell in love with the Warm Fuzzy concept as gift bags and birthday cards, so we are proud to bring the furry fun and heartfelt sentiments to life for Valentine’s Day,” said Carol Miller, vice president of corporate innovation at American Greetings. “While Valentine’s Day is predominantly a classic, romantic holiday in nature, consumers still love a good surprise!”

This year marks the 10th anniversary of American Greetings Pipeline of Innovation!  As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Warm Fuzzy Love™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

Warm Fuzzy Love

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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