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LIVE Greetings™ App Celebrates First Anniversary with Free Customizable Cards

Cleveland (January 5, 2015) – The LIVE Greetings™ mobile app from American Greetings is one-year-old, and consumers are encouraged to celebrate by downloading the app and sending any and all cards for free!  The innovative app features digital versions of the music and tech-driven paper cards that consumers love. LIVE Greetings is the first major card app that allows users to customize cards by adding their own voice message, in addition to personal photos and a signature. These interactive cards are above and beyond ordinary, and this special anniversary promotion makes all cards free from Monday, January 5 through Friday, January 9. 

Digital, tangible, givable and sharable; with these amusing cards, you can crack a smile anytime! The app features exciting greeting cards for birthdays, friendship, romance, anytime, Valentine’s Day, Father’s Day, Mother’s Day, Halloween and Christmas.  With the perfect card for every recipient and occasion, American Greetings continues to launch new LIVE Greetings designs from its successful collections, such as Yakety Yaks, Locomotions, Music and Sound and Recordables.

“We couldn’t be more proud to celebrate the first anniversary of the first-of-its kind LIVE Greetings mobile app,” said Eliza Wing, director of digital brands at American Greetings. “The inventive level of personalization by including your own voice messages, photos and signature adds an extra special touch to connecting with the important people in your life for any occasion – and the ease of doing so with a free mobile app is really something to celebrate!”

The LIVE Greetings app is available for iPhone and Android phones and can be downloaded for free from the iTunes and Google Play stores. The app even includes an “Amusement Locator” to find a retailer near you where the award-winning LIVE Greetings paper cards can be purchased.

Consumers can find LIVE Greetings™, in addition to a great selection of other inspiring cards from American Greetings, in the app stores on their mobile device, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

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