Send Valentine Love with American Greetings
The Heart of the Holiday is Honoring What it Means to Love
Cleveland (February 8, 2018) – At American Greetings, we believe that Valentine’s Day is not dedicated only to romance, but to the variety of real, unique relationships that make our lives whole. While it remains one of the most popular card-sending occasions, there is no universal way to show those closest to us that we care. As experts in meaningful connections, American Greetings is proud to offer solutions such as paper and digital greetings to express love, gift wrap and party goods to bedeck celebrations, and inspiration to help give meaning to the relationships and moments that matter most.
According to a recent online survey conducted by Harris Poll on behalf of American Greetings, 92% of American adults recognize that with the stressors of everyday life, it's important to find meaningful ways to regularly communicate with friends and family.* Launched this week, the third episode of American Greetings “Give Meaning” campaign is a video titled “What it Means to Love” that explores one common, critical challenge that affects all relationships: effective communication. Depicting a diversity of authentic relationships, “What it Means to Love” demonstrates that, while our actions may not always reflect what we feel inside, a thoughtfully-written card speaks louder than words.
Consumers looking for the perfect card to express themselves will be smitten with American Greetings collection of paper and digital greetings to send valentine love this year. Whether it’s cards from the new Life Unscripted line that will appeal to younger consumers with uplifting messages and bright, bold designs with the warmth of an artist’s hand, or consumer favorites featuring contemporary artwork with dramatic black-and-white images – shoppers in the American Greetings card aisle will find options that are appropriate for a breadth of relationships and range from sentimental to non-romantic in tone. Those who adore digital greetings will enjoy the selection at Americangreetings.com that includes video ecards with interactive quizzes, famous songs with customizable lyrics and more.
In addition to being one of the leading card-sending holidays, Valentine’s Day is a popular occasion for gift-giving and celebrations. American Greetings assortment of gift packaging and party goods varies from sophisticated to budget‐friendly, so everyone can lavish love – in whatever form – on friends and family in a special way. Embellished gift bags, wrapping paper, and coordinating patterned and solid tissue paper add a beautiful finish to any gift. Festivities are extra-sweet with cute treat bags, stickers featuring favorite licensed characters, and Love Coupons promising something awesome, like a night at the movies, a hug and more.
Consumers can find these Valentine’s Day products, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.
About American Greetings
As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.
*The survey was conducted online within the United States by Harris Poll on behalf of American Greetings from January 19-23, 2018 among 2,275 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kelsey Labrot at Kelsey.Labrot@MullenLowe.com.