Susan Sliede
Director, Creative Planning
Style, Design and Color Expert

To schedule an interview, please contact Frank Cirillo or Meghan Olmstead, 216.252.4938

It may not seem like much, but to Susan Sliede the difference between cornflower and Carolina blue means more than a few numbers on a Pantone chip. Susan is charged with planning products and merchandising for American Greetings using her color and design expertise to create an appealing visual story that will appeal to all shoppers.

You may think of the card aisle as simply a place to grab that last minute birthday card, but what you might not realize is that each and every detail is planned to ensure an enjoyable visit by enhancing the customer’s card-shopping experience.

“Because color and design affect mood and emotion, it’s important that we create a cohesive display that combines feelings with art in everything from our cards to our in-store displays,” said Susan. “In my role, I try to create an ambiance that evokes emotions. That’s because we need to provide our consumers with unique choices for a wide range of relationships, and integrating color and design appropriately enables us to visually capture those feelings.”

Susan is an expert on color and design trends, and would be an excellent resource with regard to any story you may be working on focusing on fashion and style.